Tomato Fish Marketing Blog

Archive for November, 2007

Can you think of a reason NOT to have an eMarketing strategy?

Sunday, November 4th, 2007

According to Forrester Research, nearly 85 percent of marketers planned to increase their online advertising spent in 2007. If you don’t have an e-marketing strategy yet, here are 7 reasons to get one, and I can’t think of 1 reason not to:

Reason #7 – You can measure results. You know exactly how your marketing effort is doing, almost instantaneously with click-through reports.

Reason #6 – You can change things quickly. You have the ability to quickly change the creative and message to meet your needs immediately as market changes demand.

Reason #5 – You can save money. You can achieve an impact for less cost than traditional marketing distribution methods.

Reason #4 – Your can create a readily accessible promotion. The Web is one of few places where your message is available to viewers 24/7, and one click of a button can forward it to many other potentials.

Reason # 3 – You can leverage your message. You can drive more traffic to a specific page within your Web site through one click through action.

Reason #2 – You can really target market. By segmenting and targeting different markets with different messages you create the ability to connect when the information is hot…timing is everything.

And the #1 Reason to get an e-marketing strategy…You can save the planet. Just remember how many brochures and flyers and postcards you throw in your trash daily. How great it is to get information about products that interest you in email. Then if you don’t want the product it only takes one finger and less than one second to delete, and it is gone forever without the 30 year biodegradable wait in a landfill.

So welcome e-marketing mail and forward on those “save the planet messages” to anyone you think might be interested – because they can always delete too!

No e-marketing found here.landfill