Tomato Fish Marketing Blog

Archive for May, 2009

Email Marketing Metrics Update

Wednesday, May 27th, 2009

We ran our averages again on May 19th and again today just to see how we’ve faired over the last two weeks. Looks like the numbers are up — thanks to our awesome clients who continue to trust us and follow our suggestions!

TFMail Averages on May 19th, 2009

  • Opens = 37.85%
  • Click-Throughs = 10.33%
  • Bounces = 4.66%

TFMail Averages as of 10:00AM today

  • Opens = 37.96%
  • Click-Throughs = 10.94%
  • Bounces = 4.59%

Constant Contact Averages *

  • Opens = 21.27%
  • Click-Throughs = 4.82%
  • Bounces = 11.5%

* Constant Contact is a widely known and highly used email marketing service so we have included their posted averages to give you a better perspective and comparison. If there are any other email marketing services you would like to see listed please let us know and we will see if we can get the averages and add to our list.

Are there any other email marketing metrics you’d like to see or have questions about? Please let us know.

What the heck is “Social Media” and how can it help my business?

Wednesday, May 20th, 2009

If I’ve already lost you with the term ‘Social Media’, don’t worry. You’re already participating! You’re reading this blog, watching this kid rock out on YouTube, playing online poker, or maybe you’re looking up your high school classmates on Facebook (yes, we all do it). Social Media, as defined by Wikipedia, “is content created by people using highly accessible and scalable publishing technologies” and “has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.”

Now, let’s focus on the “and business” part of that sentence. A lot of our clients are hesitant about using social media as a marketing tactic for several reasons. They’re intimidated. They don’t want to get “sucked in” spending hours doing nothing productive.  They wonder how long it will stick around. Our answer is yes, it is time consuming and overwhelming. But it is essential to your business and here’s why:

  • 13 hours of video are uploaded to YouTube every minute. source
  • 1,849,786,000 tweets on Twitter – get a live count here.
  • 100 Million people log in to Facebook at least once a day. source
  • 77% of active internet users read blogs. source.
  • 56% of Americans who use social media feel a stronger connection to companies and their brands when they can interact with them through social media.*
  • 57% of Americans who use social media feel better served by companies and their brands when they can interact with them through social media.*

              * from the Cone 2008 Business in Social Media Study

We encourage our clients to be a part of the movement and create some buzz around their brands. Set up a Fan Page for your business on Facebook, start Twittering, take pictures of your office and post them on Flickr. People will love interacting with you. Take it from Benjamin Franklin (who would have been a great blogger, by the way), “Tell me and I forget. Teach me and I remember. Involve me and I learn.”