In this time of recession, most companies are naturally concerned with cutting costs. Our customers are becoming more and more selective about the types of marketing to implement. Now is the time to create bold and courageous strategies. Follow the lead from Companies like Kellogg’s, Apple, and Kraft who chose to boost up marketing campaigns during times of economic loss, and undoubtedly came out on top. Kellogg’s boosted their radio campaign during the Great Depression to beat Post in the cereal market. Apple unveiled its iPod in 2001, following the September 11th attacks. Kraft unveiled Miracle Whip in the 1930’s and it became its best selling dressing in less than 6 months.
Tough times call for tough measures. You can boost your marketing campaign in a number of ways. We’re challenging you to make bold moves and capitalize on every opportunity. Get your company involved in cost-effective e-marketing, and spend your time strategizing about the big picture. Where do you want to be when the economy turns around? Famed Supreme Court Justice Oliver Wendell Holmes, Jr. expressed it best; “Where we stand is not as important as the direction in which we are going.”