Tomato Fish Marketing Blog

Archive for August, 2009

reBlog from September 11, 2009 – FREE Whiteboard Strategy Session

Tuesday, August 25th, 2009

I found this fascinating quote today:

In a few of weeks, we will be offering another Free Whiteboard Strategy Session. The topic for next month’s event — 7 Tips to Market Your Business on the Web. Please come join us with any business development or marketing questions you’d like, September 11, 2009 – FREE Whiteboard Strategy Session, Aug 2009

You should read the whole article.

SOCIAL MEDIA: What the heck is it and should I get on the bandwagon?

Friday, August 21st, 2009

Social media is defined as content created by people that integrates technology and social interaction for sharing and discussing information.

social media icon
How does social media translate into ROI for my business?

1. participate in conversations about your biz
2. enhance your relationship with your audience
3. become the expert in your industry/community

Is it right for your company?
• Seeding – You’ll have to invest time and possibly money into your effort to produce content. Man-hours are required.*
• Feeding – Your audience will need to be fed with continuous content in order to remain interesting and fresh. Man-hours are required.*
• Weeding – You must prune and weed out content that is not producing the your desired response. You will need to research and analyze your metrics and data. Man-hours are required.*

* From Debunking Social Media Myths, David Armano

Creating successful design and customer experience.

Friday, August 7th, 2009

The Harvard Business Review Management Tip comes into my inbox daily and occasionally there are tidbits I feel compelled to pass along…

Yesterday, I read a post about Target’s ClearRx pharmacy system. Target was able to create a very successful customer experience with the new product design of their pill bottles which feature clear typography, color coding, and flat surfaces for easier reading. Target’s ClearRx provides a number of lessons for anyone wanting to create a great design and deliver a great customer experience.

1. Prototype early.

  • Whether you are creating a new product design, developing your social media plan or developing processes for internal operations, you can get a win under your belt by prototyping early. This allows for your team members to see more realistically how you want the design or process to work and it ignites some rallying around the new project.

2. Prepare for a long ride and plenty of persistence.

  • Be prepared to work on this prototype extensively and be persistent. Practice makes perfect and great ideas are often recreated or developed multiple times — the more revisions the better! Get your team together and brainstorm for potential roadblocks and modify accordingly in your design revisions.

3. Involve your team as early and often as possible.

  • Many heads are better than one, so form a team of key people and be sure to involve them every step of the way. But be aware of having too many hands in the pot!

Read the full HBR Management Tip.