Tomato Fish Marketing Blog

Archive for October, 2009

Trying to Keep Up

Friday, October 30th, 2009

Every month Jon Speer (Creo Quality) and I host a Whiteboard Strategy Session in my office and ultimately the discussion moves into Social Media and all that it entails. Most of the time we have at least one person who is Social Media adverse and is pained by trying to keep up with everything that is going on in the Social Media world.

This morning Harvard Business Publishing had a great post on this very topic – check it out…

Social media trends happen fast. Just when you’ve got your Facebook account set up, everyone’s tweeting instead. When embarking on using social media at your organization, don’t get hung up on trying to keep up. Even technology gurus have a hard time keeping track of all of the emerging tools and technologies. Instead, focus on what matters most to you, your team, and your organization. Only a few technologies will truly be helpful in achieving your goals and those are the only ones you need. By shutting off the noise of trying to keep up, you free yourself to make the most of the tools that will support you in what truly matters.

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The Tyranny of Email (reblog Creo Quality)

Wednesday, October 21st, 2009

Reblog from Creo Quality:

I caught about 10 minutes of NPR today. Author John Freeman was on the Diane Rehm show. Freeman was talking about his latest book, “The Tyranny of Email: The Four-Thousand-Year Journey to Your Inbox“. I have not read the book nor did I catch enough of the interview to comprehend the author’s point of view. However, Rehm offered a statistic that I think is remarkable: employees spend 40% of their work day dealing with emails.creoquality.com, The Tyranny of Email, Oct 2009

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Direct Mail Lessons from Glodan

Wednesday, October 14th, 2009

I recently got the Glodan postcard in the mail and loved what “Dan the Paper Man” had to say…

“A lawyer had successfully handled a difficult law case for a wealthy friend. Following the happy outcome of the case, the friend and client called on the lawyer, expressed his appreciation of his work and handed him a handsome Moroccan leather wallet. The lawyer looked at the wallet in astonishment and handed it back with a sharp reminder that a wallet could not possibly compensate him for his services. “My fee for that work”, acidly snapped the attorney, “is five hundred dollars.” The client opened the wallet, removed a one-thousand dollar bill, replaced it with a five-hundred dollar bill and handed it back to the lawyer with a smile.

However, a spelling error caught my eye and took my attention away from the story.

Lesson #1 – Direct Mail is more effective with poignant stories.

Lesson #2 – Review carefully and know that spell check doesn’t catch everything.

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