Tomato Fish Marketing Blog

Archive for January, 2010

February Whiteboard Strategy Session

Thursday, January 28th, 2010

Join us Friday, February 12th, for our monthly free Whiteboard Strategy Session.

This month in our studio we will be talking about “5 Tips and 5 Tools to Getting Things Done”.

DATE:  February 12, 2010

TIME: 10A – 11:30A

LOCATION: 6055 N. College Avenue #201, Indy 46220

Please RSVP before Friday if you plan on attending.

reBlog from Social Media Is A Marketing Tactic–Not A Strategy

Monday, January 11th, 2010

I found this fascinating quote today:

Businesses need a marketing strategy. And yes, the marketing strategy should consider use of social media. But isn’t social media one of MANY marketing tactics?, Social Media Is A Marketing Tactic–Not A Strategy, Jan 2010

You should read the whole article.

Articulate Your Strategic Position

Thursday, January 7th, 2010

Which are you?

1. a company performing different activities from competition, or
2. a company performing similar activities as competition but in a different way

    If you don’t know or don’t have a strategic position, maybe this will help:

    Approach your strategic position in one of the following ways:

    • serve few needs of many customers (Jiffy Lube provides only auto lubricants)
    • serve broad needs of few customers (AMEX Black Card targets high wealth clients), or
    • serve broad needs of many customers in a narrow market (Progeny Genetics serves Researchers in the genetics market)
    Define your niche, marketing budget, and opportunity once you’ve established your strategic position. For example, here are our definitions:Niche = small to medium sized companies needing to strengthen their targeted online marketing foundation

    Marketing Budgets = $10,000 – $25,000

    Opportunity = create strong online marketing foundations through a holistic approach

    Lastly, be sure you are prospecting with only those who fit this model… and stick to your guns and don’t try to be all things to all people.

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    Forget the New Year’s Resolutions!

    Thursday, January 7th, 2010

    Okay, it’s a new year and it’s probably safe to assume that there are a lot of new Year’s resolutions floating around out there. It’s probably also safe to assume that by March 1st, maybe earlier, a lot of us will have ditched the New Year’s resolutions. That New Year routine that you carefully planned and mapped out for yourself and your company is probably also getting a little difficult to keep up with right?

    Forget the New Year’s Resolutions…

    Keep it simple this year by focusing on the following:

    1. refresh your sales pitch (or create one if you don’t have one already)
    2. be sure you articulate your strategic position (more to come in another post)
    3. get excited about it
    4. be confident that you have something that other people want to buy
    5. GET OUT AND SELL!!!!!!!!

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      Whiteboard Strategy Session – January 8, 2010

      Tuesday, January 5th, 2010

      Join us this Friday, January 8th, for our monthly free Whiteboard Session.

      This month in our studio Creo Quality will be leading the discussion regarding their 20/20 Strategic Vision Program.

      Creo Quality helps their clients balance strategy and tactics. Creo Quality is a CATALYST that can help you CONNECT and CREATE in order to achieve success through the following:

      • Business Development
      • Operational Efficiency
      • Program / Project Management

      Join us for the Whiteboard Session to learn more about the 20/20 Strategic Vision Program and how we can help you be successful in 2010 and beyond.

      Please RSVP before Friday if you plan on attending. Thank you and Happy New Year!

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