Recently, my good friend and client, Jon Speer of Creo Quality, sent me a post from the Marketing Tech Blog called “Using Social Networks for CRM“. Here’s a recap of the article:
Ways to use the “big three” networks for CRM:
1. Facebook – categorize your contacts into lists of friends, segment, and create privacy settings (Free).
2. Twitter – categorize those you follow with the unlimited lists feature that was recently added to Twitter (Free).
3. LinkedIn – categorize contacts into folders, add notes and contact information with the Profile Organizer ($24.95/mo)
It’s an interesting read and if you are an avid Facebooker, Tweeter, or LinkedIn user the tips given in this article could be fun to use and free as long as you don’t use LinkedIn.
The problem is that a strong CRM tool should not only be fun and easy to use, but allow you to leverage your CRM data to track sales and lead opportunities. At this point I have not seen this capability in Facebook, Twitter, or LinkedIn.
If you are looking for a good CRM tool that is inexpensive and not cumbersome there are plenty out there outside of social media. Drop us a line and we’ll point you in the right direction.