Tomato Fish Marketing Blog

Archive for the ‘Customer Relationship Mgmt (CRM)’ Category

Winning Customer Referrals

Monday, May 24th, 2010

Last week I received a post from BNET called “How to Win Customer Referrals…in 6 Easy Steps” – I love it when I get easy to follow steps on how to do something. So, I’m passing these steps along to you:

  • STEP #1: Understand the Referral Concept
  • STEP #2: Position Yourself For a Referral
  • STEP #3: Earn the Right to ask a Referral
  • STEP #4: Confirm that You’ve Earned the Referral
  • STEP #5: Ask for an Action, Not a Contact!
  • STEP #6: Follow up, Follow up, Follow up

Read the full article.

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Don’t Rush Your Seeds of Vision

Tuesday, May 11th, 2010


The shortest known gestation period is 12 days for an Opossum, and the longest is over 700 days for an Elephant. Your countless ideas, visions and dreams gestate for anything from 12 to 700 days.

So, don’t rush, but be prepared to let the world know about your ideas and know what to expect in those first few weeks. Say to yourself: “I am the parent of incredible dreams. I release them in the world like children, to grow and become mature plans.” Then, start to create a business plan that is more general to start but becomes more detailed as your idea matures.

When you are ready to release this idea be prepared to begin branding and marketing it. Here are a few basic questions to think about when creating your business plan:

  • 1. What is the purpose of this idea – mission and values?
  • 2. What is my value proposition?
  • 3. Who is my target market?
  • 4. Where is my target market located?
  • 5. How can I best reach this target market?

Then, contact a really good marketing or communications firm to help you build a strong marketing foundation in which to grow your idea into a successful business!

Hey, I think I know people who can help, just drop us a line.

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Social Apps as CRM Tools?

Wednesday, February 17th, 2010

Recently, my good friend and client, Jon Speer of Creo Quality, sent me a post from the Marketing Tech Blog called “Using Social Networks for CRM“. Here’s a recap of the article:

Ways to use the “big three” networks for CRM:

1. Facebook – categorize your contacts into lists of friends, segment, and create privacy settings (Free).

2. Twitter – categorize those you follow with the unlimited lists feature that was recently added to Twitter (Free).

3. LinkedIn – categorize contacts into folders, add notes and contact information with the Profile Organizer ($24.95/mo)

It’s an interesting read and if you are an avid Facebooker, Tweeter, or LinkedIn user the tips given in this article could be fun to use and free as long as you don’t use LinkedIn.

The problem is that a strong CRM tool should not only be fun and easy to use, but allow you to leverage your CRM data to track sales and lead opportunities. At this point I have not seen this capability in Facebook, Twitter, or LinkedIn.

If you are looking for a good CRM tool that is inexpensive and not cumbersome there are plenty out there outside of social media. Drop us a line and we’ll point you in the right direction.

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