Tomato Fish Marketing Blog

Announcing New Strategic Partnership with A&G Digital Consulting

On March 11th, 2010 by brooke_deram

This week we announced our new strategic partnership with a&g Digital Consulting. This partnership will allow us to collectively offer clients a complete online business solution.

About a&g Digital Consulting
a&g Digital Consulting is a marketing firm, specializing in web design and online marketing. Working with businesses throughout Indiana, they are able to bring over 12 years of experience in designing, developing and marketing websites.  The goal of a&g is to become the full service solution for the web and marketing needs for B2C businesses.  While offering a complete list of website design and development services, a&g focuses on the post-launch marketing, maintenance and tracking of their client’s websites. For more information visit a&g online at www.consultagc.com.

Come to our Spring Fling on March 26th from 5p to 8p in our office to meet Angie Commorato and share in celebrating the arrival of Spring!

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Social Media – NOPE.

On March 10th, 2010 by brooke_deram

Social media is not necessarily the right marketing tactic for your business. Having a plan is key, but don’t assume that your business automatically will be successful with social media. Don’t believe me? Take it from Josh Miles:

Should our firm be using Social Media?”

Josh says, “Nope.”

Read the full article here.

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Social Media is NOT the answer for all Small Businesses

On February 24th, 2010 by brooke_deram

Weekly, if not daily, I read something or hear someone talking about Social Media and how it’s the be-all-end-all for small businesses. Let me assure you that it is NOT.

Being a small business does not equate to “social media marketing is perfect for us”. And it’s unfortunate that there are so many companies and individuals out there pushing that if you are a small business you MUST add social media into your marketing plans or better yet – you must make social media your sole marketing strategy. Because it’s “free” and quick to set up.

First, social media is not free. The time it takes to manage and leverage your social media accounts alone is huge. And as business owners you know that “time = money”.

Secondly, what we fail to see amidst all the social media hype is that not all social media represents your target market. Some social media platforms might not reach your target audience at all.

So, what are we to do as Small Businesses? Research, research, and more research. You know your target market, so dive in and find out which social media platforms, if any, fit your requirements. And if you find one, talk with social media experts and get some quotes on what it will cost to implement. Be ready to increase that small business marketing budget of yours because, in most cases, social media requires on-going management.

Lastly, social media should be looked at as a tactic to your overall marketing strategy rather than the strategy itself.

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Social Apps as CRM Tools?

On February 17th, 2010 by brooke_deram

Recently, my good friend and client, Jon Speer of Creo Quality, sent me a post from the Marketing Tech Blog called “Using Social Networks for CRM“. Here’s a recap of the article:

Ways to use the “big three” networks for CRM:

1. Facebook – categorize your contacts into lists of friends, segment, and create privacy settings (Free).

2. Twitter – categorize those you follow with the unlimited lists feature that was recently added to Twitter (Free).

3. LinkedIn – categorize contacts into folders, add notes and contact information with the Profile Organizer ($24.95/mo)

It’s an interesting read and if you are an avid Facebooker, Tweeter, or LinkedIn user the tips given in this article could be fun to use and free as long as you don’t use LinkedIn.

The problem is that a strong CRM tool should not only be fun and easy to use, but allow you to leverage your CRM data to track sales and lead opportunities. At this point I have not seen this capability in Facebook, Twitter, or LinkedIn.

If you are looking for a good CRM tool that is inexpensive and not cumbersome there are plenty out there outside of social media. Drop us a line and we’ll point you in the right direction.

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5 Tips and 5 Tools to Getting Things Done

On February 15th, 2010 by brooke_deram

Thank you to everyone who joined our Whiteboard Session last week. For those of you who could not make it, here are a few key ideas from the group.

TIPS
– Write Daily
– Read “43 Folders” –> suggestions on organizing your daily life
– Rewrite your biz plan often — become reconvicted as to your WHY
– Master workflow –> collect, process, and organize (and Review Daily & Weekly)
– Block Scheduling –> block out your time for the next month or more

TOOLS

– Mind Mapping –> MindManager software (from MindJet)
– Evernote –> enter notes and tag them (Free or $50/yr for unlimited data transfer)
– GMail for searching and categorizing, etc.
– Tungle meeting software –> good for getting meetings set up without a lot of admin
– Hipster PDA (aka “the Poor Man’s Moleskin”)

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February 2010 Whiteboard Session – REMINDER

On February 8th, 2010 by brooke_deram

REMINDER: Friday, February 12th is our monthly free Whiteboard Strategy Session.

TOPIC: “5 Tips and 5 Tools to Getting Things Done”.

DATE:  February 12, 2010

TIME: 10A – 11:30A

LOCATION: 6055 N. College Avenue #201, Indy 46220

Please RSVP before Friday if you plan on attending.

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Facebook a Good Strategy for Biz Growth?

On February 4th, 2010 by brooke_deram

The other day I listened to an archived video from Duct Tape Marketing called “Facebook for Small Business”. There were 4 panelists and consensus was that every small business needs to be on Facebook marketing their product/service or company in general. I must admit that I only watched the first 20 minutes or so of the 58:55 minute video, but here is what I heard:

1. Facebook is now the top relationship site
2. Facebook has over 350M users = huge captive audience
3. Easy way to reach out to your target market

Now, let me preface what I’m about to say next… I am a fan of Duct Tape Marketing.

However, I disagree that every small business needs to be on Facebook:

Yes, FB is one of the top relationship sites, but the majority of it’s users are on the young end of GenY. And yes, Facebook does have a large audience, but it’s filled mostly with women. Neither of these demographics fit every small business target market.

Lastly, FB can be a more simplified way to reach your audience (not to mention it is cost-effective – for now), but when does it become a monetizable strategy? Aside from their advertising model, which is mediocre at best, how do you know if you are reaching your audience and is your product or service something that the FB market is interested in purchasing?

On a positive note, Facebook users age 35+ is growing and could surpass the GenY group, but before you put all of your stock into Facebook as your 2010 marketing strategy, know your audience and do your research.

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February Whiteboard Strategy Session

On January 28th, 2010 by brooke_deram

Join us Friday, February 12th, for our monthly free Whiteboard Strategy Session.

This month in our studio we will be talking about “5 Tips and 5 Tools to Getting Things Done”.

DATE:  February 12, 2010

TIME: 10A – 11:30A

LOCATION: 6055 N. College Avenue #201, Indy 46220

Please RSVP before Friday if you plan on attending.

reBlog from creoquality.com: Social Media Is A Marketing Tactic–Not A Strategy

On January 11th, 2010 by brooke_deram

I found this fascinating quote today:

Businesses need a marketing strategy. And yes, the marketing strategy should consider use of social media. But isn’t social media one of MANY marketing tactics?creoquality.com, Social Media Is A Marketing Tactic–Not A Strategy, Jan 2010

You should read the whole article.

Articulate Your Strategic Position

On January 7th, 2010 by brooke_deram

Which are you?

1. a company performing different activities from competition, or
2. a company performing similar activities as competition but in a different way

    If you don’t know or don’t have a strategic position, maybe this will help:

    Approach your strategic position in one of the following ways:

    • serve few needs of many customers (Jiffy Lube provides only auto lubricants)
    • serve broad needs of few customers (AMEX Black Card targets high wealth clients), or
    • serve broad needs of many customers in a narrow market (Progeny Genetics serves Researchers in the genetics market)
    Define your niche, marketing budget, and opportunity once you’ve established your strategic position. For example, here are our definitions:Niche = small to medium sized companies needing to strengthen their targeted online marketing foundation

    Marketing Budgets = $10,000 – $25,000

    Opportunity = create strong online marketing foundations through a holistic approach

    Lastly, be sure you are prospecting with only those who fit this model… and stick to your guns and don’t try to be all things to all people.

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